Head & Shoulders, the anti-dandruff shampoo brand of Procter & Gamble, has released a new animated campaign for its Japanese market, narrating a tale of espionage of dandruff prevention.
Entitled ‘The Chase’, the campaign follows Ando the spy as he is being chased by Detective Takashi and his henchmen across the world. Despite hiding at every corner in the world, Ando is somehow tracked down by Detective Takashi due to the ‘trail of dandruff’ he left behind. But after using H&S scalp product, Ando manages to escape the henchman-now without a trace.